This is where thoughts become things.

Hi, I'm Daniela. Welcome to my personal lair on the Internet. This is where I write about storytelling, activism, technology and pop culture. Sometimes I post videos. I update my lair when the mood strikes me. Follow me on Twitter for daily updates (@dcap).

Tag : current-tv

On My Radar: Modcloth’s social prowess, Pinterest, Google+, and sharing is caring

I usually learn best through two approaches: 1) helping others and 2) just doing it. This week I had the opportunity to gain cool knowledge through both methods, so I’m sharing some of the results here. ad placement #fail

Ad placement #fail for on M&C 8/10/11

I came across this oopsie while looking for a new dress. M&C’s ad server tech (I don’t know what it is) pulled in Modcloth’s ads on a story about an exploited young girl. The juxtaposition of a smiling white girl rolling in the grass, smack dab in the middle of a story about a Mexican teen roped into murderous gang activity, didn’t sit well with me. I’m not a passive consumer so I took screenshots, contacted Modcloth, and let them know. To their credit, they responded very quickly and now the ad has been changed: responds on social to ad unit issue on M&CFor obvious reasons, I am going to continue shopping on and appreciate how sensitive/timely they were to my concerns. I don’t like even the suggestion of a Mexican girl’s exploitation being trivialized, even by accident. Modcloth did the right thing by addressing this ad faux pas right away.

1. Always monitor your social channels. You never know how your audience might help you out.

2. Make sure communication between your social team and ad sales team is buttoned up. In Modcloth’s case, they addressed the situation within hours. Bravo!

Twitter Pod on Current TV

from Current TV:
In today’s over-blogged, hyper-texted, socially networked world, Twitter has once again revolutionized the way young people define their community. In this pod, by vc2 producers Open Content, we meet a superuser who tweets incessantly to hundreds of loyal followers, a father of 5 who tweets as a buxom blonde, a Berkeley student whose tweet got him out of Egyptian jail and sit down with one of the founders of Twitter, to find out where the company came from and where it’s going.

This is an interesting user submitted piece that also made it on air. The quality of UGC rises everyday and with that the overall standard of online video. Current TV is a great example of thoughtful, well produced community driven and created media.

… I don’t use Twitter as often as I used to. I was an early adopter but quickly lost interest. I think my diminishing activity on Twitter is a result of most of my friends and colleagues, who prefer to send status updates through Facebook mobile. I now use Twitter mostly to read updates from colleagues (when I forget to check their FriendFeed).