On My Radar: Modcloth’s social prowess, Pinterest, Google+, and sharing is caring
I usually learn best through two approaches: 1) helping others and 2) just doing it. This week I had the opportunity to gain cool knowledge through both methods, so I’m sharing some of the results here.
Modcloth.com/M&C ad placement #fail
I came across this oopsie while looking for a new dress. M&C’s ad server tech (I don’t know what it is) pulled in Modcloth’s ads on a story about an exploited young girl. The juxtaposition of a smiling white girl rolling in the grass, smack dab in the middle of a story about a Mexican teen roped into murderous gang activity, didn’t sit well with me. I’m not a passive consumer so I took screenshots, contacted Modcloth, and let them know. To their credit, they responded very quickly and now the ad has been changed:
For obvious reasons, I am going to continue shopping on Modcloth.com and appreciate how sensitive/timely they were to my concerns. I don’t like even the suggestion of a Mexican girl’s exploitation being trivialized, even by accident. Modcloth did the right thing by addressing this ad faux pas right away.
1. Always monitor your social channels. You never know how your audience might help you out.
2. Make sure communication between your social team and ad sales team is buttoned up. In Modcloth’s case, they addressed the situation within hours. Bravo!